Where design meets strategy and creates solutions

I’m Ana Paula Espinosa

An analytical designer who generates solutions through creative strategies with a humanitarian, technological and sustainable vision.

  • How can I help you?

    User Experience design

    Digital experiences that make sense.
    I dive into user needs, map journeys, sketch ideas, and build prototypes
    to create intuitive, useful, and genuinely easy to use products.

    Industrial Design

    Physical products with people in mind.
    From early concepts to prototyping, I focus on form, function, and usability
    to create objects that feel good and work well in the real world.

    Strategic design

    Design as a thinking and structure tool.
    Connecting business goals, user insights, and context, I help define
    product direction, and turn complex problems into actionable solutions.


    Work selected…

    Strategic Design project. Designing circular futures in the Mexican Furniture Industry
    Industrial design project. Aumentative Alternative Communication board
    UX design project. AskProcurement IBM GenAI

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